Medi-Tech Insights: Continence Care Market to be Worth CAGR of ~5% by 2026-end
Global Continence Care Market Overview
The Global Continence
Care Market, valued at $2.8 billion in 2021, is projected to grow at a
CAGR of 5% over the next five years. Key growth drivers include a rising
geriatric population, increasing incidence of spinal cord injuries, prostate
enlargement, prostatectomy, spina bifida, multiple sclerosis, urinary
incontinence, benign prostatic hyperplasia (BPH), and kidney stones.
Technological advancements, the transition from reusable to single-use
hydrophilic catheters, favorable reimbursement policies, and improved
healthcare access in emerging markets are further accelerating market growth.
Continence care encompasses products like intermittent catheters, Foley
catheters, urine bags, colostomy bags, and bowel management accessories, which
play an essential role in hospital and homecare settings for patients dealing
with incontinence.
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Intermittent Catheters Dominating the Continence Care Market
Intermittent catheterization, a procedure involving the periodic use of single-use catheters to drain the bladder, remains the dominant product segment. Its popularity stems from multiple advantages including increased autonomy, reduced infection risk, fewer complications, and cost-effectiveness. These catheters simulate natural voiding and promote patient independence by allowing self-care. Users typically require 3–4 catheters per day, leading to consistent long-term demand. Industry experts emphasize that infection prevention, comfort, and ease of use are major decision factors influencing product preference, ensuring the segment's sustained dominance in the coming years.
Forward Integration – A Key Growth
Strategy
Leading continence care manufacturers are adopting forward integration by
acquiring distributors and wholesalers to strengthen their market presence.
This approach helps companies enhance distribution efficiency, expand their
customer base, and improve profitability despite regulations requiring
distributors to offer competing products. For example, Convatec expanded
through multiple acquisitions—Southlake Medical (2019), J&R Medical (2018),
and Woodbury Holdings (2017)—to solidify its U.S. market presence. Similarly,
Coloplast's acquisition of IncoCare Gunhild Vieler GmbH in 2018 strengthened
its foothold in Germany's homecare market.
Digital Patient Engagement –
Strengthening Customer Loyalty
Digital platforms and patient support programs have emerged as crucial tools
for enhancing engagement, improving compliance, and fostering long-term brand
loyalty. Market leaders like Coloplast and Convatec have introduced
comprehensive digital ecosystems such as Coloplast® Care and Convatec's me+
Program. These platforms offer personalized product education, access to
healthcare professionals, lifestyle guidance, and product sampling. Features
like wellness education, WOC nurse support, and patient communities ensure
ongoing assistance and stronger relationships between patients and providers.
Technological Advancements Driving
Innovation
The continence care market is highly technology-driven, with constant
innovation aimed at improving safety, usability, and patient comfort. Notable
advancements include the launch of Otsuka Pharmaceutical's Actreen intermittent
urological catheter in 2022, featuring a hydrophilic lubricant coating and
optional integrated urine collection bag. Similarly, Hollister introduced the
Infyna Chic™ hydrophilic catheter in 2021, emphasizing convenience and
discretion for female users. Such innovations are expected to enhance patient
adoption and drive overall market expansion.
Strategic Collaborations and Market
Expansion
Both organic and inorganic strategies—such as acquisitions, partnerships, and
new product launches—are key to strengthening market presence. Hollister's
three-year partnership with Vizient, Inc. (2022) ensures broader access to its
urological product portfolio across U.S. healthcare facilities. In Europe,
Wellspect's collaboration with Minnesota Medical Technologies (2021) for
distributing fecal incontinence inserts reflects a growing trend toward global
expansion through strategic alliances.
Competitive Landscape and Future Outlook
The continence care market is characterized by strong competition among major
players including Coloplast, Wellspect, Bard/BD, Hollister, Convatec, Teleflex,
B. Braun, UROMED, Renew Medical, and VitalCare. The future outlook remains
positive, driven by an aging global population, expanding middle-class
demographics, improved healthcare infrastructure, and greater awareness of
incontinence management. The increasing adoption of intermittent catheters and
technological progress are set to propel steady market growth in the years
ahead.
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